The award-winning Hall & Co. Event Design have recently under taken the task of re-branding their company, formerly known as Elizabeth Hall Event Design.
As one of our recommended suppliers, we love the creativity and energy they bring to an event; whether it be through their catering options, styling methods or the enthusiasm of their wonderful team! We asked Elizabeth Hall (Owner and founder of Hall & Co.) how the re-brand has gone and how this will continue to propel their growing business...
Why have you chosen to change your name?
It’s been on the cards for a while. Four years ago Elizabeth Hall Event Design was started as a small prop hire and styling business that I did in evenings and weekends, after a year I went full time, head first into it allowing me to offer additional services and really develop the business.
From the moment, we launched catering in the summer of 2015, the business changed direction and from Summer 2016 to summer 2017, we have grown far beyond those original plans and name. We have a full-time team of amazing and talented individuals and this new brand really represents us as a whole and our plans for the future.
How did you go about changing your ‘brand’?
I knew I didn’t want “Elizabeth” in it anymore, so it was then just working out how far we wanted to move from the rest of the name…turns out not that far. We had established a reputation and won some awards under the original name, so it didn’t make sense to have a complete change and name it something like golden pineapple or elegant events. Also, any of this style of name suggestions just weren’t us.
“Event Design” remained as it’s us in a nutshell and encompasses all of our service elements, and “Hall & Co” represents not only Dom & I but also everyone in our team.
Did you have a logo idea in mind?
We wanted something bold and timeless with a clean look and the flexibility to look good on everything from the website to vans, aprons and stationary.
How does this represent your company?
Our strapline has always been “Fresh. Imaginative. Personal.” and this needed to come across in the branding.
We’ve kept it understated and fuss free with a nod to the team behind the finished product. Our new colours and the imagery used throughout the website and new brand materials, really represent our style and the style of weddings and events that we love to be a part of.
Who did you task to work on the re-brand?
After receiving some ideas from external designers we decided to take on the task of re-branding in house as we are lucky enough to have Cara, a former stationary designer, as an event manager.
As a team we all looked at the internal and external perception of who we are as a brand, different logo designs and discussed colours that best represented our style.
Cara took the lead and instantly came up with logo ideas that were more “us”, we are so glad we went down this route and feel like really have an end product that truly reflects who we are.
We see you also have a shiny, new website...:)
Also designed and built by Cara! We love our new website and will be continuing to add new sections to it over the coming months. We are currently working on our prop catalogue and a look book section to give everyone lots of inspiration. Our blog will be a key feature as well used to document what we are working on, industry trends and beautiful weddings.
In terms of branding and design we wanted the website to have a fresh new look with clean lines, new images and bold black fonts.
How has using social media helped your business?
We love a boomerang! Instagram is our jam and we love it! We have left the old Elizabeth Hall Event Design account up and as it was but with a message to come and see our new one. We wanted to start fresh with Instagram but not delete all the old images and comments. We are committed to only posting images of work that we have contributed to and use it as a mini portfolio.
The team Instagram page is still live and we have big plans for it in the new year, along with our Pinterest account and a new YouTube account. Follow the team Instagram feed for behind the scenes snippets, 4.00am van loads, over caffeinated ramblings and dog spam.
Facebook & Twitter roll along, we aren’t really fans of these two platforms, but realise that not everyone is a passionate about Instagram as we are.
Has it been hard to leave EHED behind?
No! It’s not who we are anymore and this new stage really represents the company and the team as we continue to grow.
What does 2018 hold for Hall & Co.?
Cara is still very busy on branding materials, all of which should be finished in the new year.
For the kitchen, 2018 means expanded facilities and we will also be adding additional members to the kitchen team.
We are also renovating the showroom, meeting room & tasting room to reflect our new style (and the need for more storage). Once complete we will be holding two open days to showcase the new branding, our décor hire catalogue and of course food samples!